February 4, 2013

Where?

Where will this go?

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February 28, 2012
February 28, 2012   26 notes

Winning! Duh!

parislemon:

“2012 is going to be the year that we double down and make sure we’re winning in that space.”

That was Andy Rubin talking about Android’s tablet strategy at Mobile World Congress, as relayed by The Verge

Across all the various OEMs that make Android tablets, 12 million have been sold in total. Ever. For context, Apple sold 15 million iPads last quarter.

Obviously, Google needs to do better in the space. And they should be able to. Quite honestly, it would be hard to do much worse given the interest in the space (thanks mainly to the aforementioned iPad) on both a consumer and OEM level. But Rubin’s excuse as to why the Android tablets are selling so poorly is suspect at best. 

I think first and foremost, Google needs a killer tablet for Android. Something people actually want. The Kindle Fire and the Nook don’t count — at least not for Google’s purposes. I suspect Motorola may come into play here more than Google is letting on. But that may take a while. First, maybe we’ll see some kind of super-cheap flagship tablet. A $199 Nexus tablet?

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There have been a lot of tablets released that are just as good hardware-wise as the iPad. The problem is not that some company has not been able to build a killer tablet. Samsung has done it with the Galaxy 10.1. The problem is that the software on all these tablets has been crap. It isn’t as responsive, it isn’t tailored to the device, and the Apps suck.

Really, the entire blame should be placed on Google for their problems in the tablet space. The hardware manufacturers have done their part. They have built decent hardware for tablets. Google has not built good software for them. Google has not advertised its software very well, and I understand why, Android is not photogenic.

Compare this with how Apple advertises their products. The hardware doesn’t matter one bit. Apple shows the software and what it can do. People don’t buy the hardware because the specs are better than the competition. They buy it because the software will solve some problem of theirs.

The Kindle Fire is successful not because the hardware is good, nor because the software is good. In fact, the skinned Android software is most likely not that good. They buy it because of the content available and the easy purchase. Actually, most likely, most people probably bought it because it was cheap.

Maybe Siegler is right, maybe the only thing that Android can have on the iPad is price. Maybe that is the only way to build a successful competing device. The thing is, the cost of that is born by the hardware manufacturers and NOT by Google. Google will get the same revenue. I don’t think the hardware manufacturers are going to want to take on this burden.

If Google wants to succeed in the tablet space, they are going to have to produce good software for the tablets and start showing people why buying an Android tablet makes sense. Take responsibility for your own products already.

February 26, 2012   1 note
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February 25, 2012